Sunburn White beach club to open on 22nd Feb at Candolim

21st February, GOA: Sunburn opens its first lifestyle and f&b franchise at Candolim, Goa this Friday in association with Toy Beach Club. The club will be called, Sunburn white @ toy. Over the years, Sunburn has evolved from being a dance music event to an aspirational lifestyle brand for the youth. Sunburn encompasses varied facets of lifestyle, f&b, recreation, experience and expression. Fans of Sunburn go beyond merely attending an event. They accessorise in Sunburn branded t-shirts, bags, flip flops, caps, hoodies and more to express their affinity towards the brand.

North Goa is the lifestyle capital of the state and a perfect fitment for Sunburn white to launch its first franchise at Candolim.

Spread across 18,000 sq. ft., the luxurious beach side lounge has a view to die for. Complete with two decks, outdoor and indoor seating, curated f&b, gazebos, Jacuzzis, dance floors among other offerings. Sunburn white @ toy is a perfect destination for those in the mood for a mid-afternoon brunch as well as for those looking to dance the night away with their friends.

This lifestyle destination aims at giving Sunburn experience synonymous with the brand 365 days of the year and will provide an international beach lounge experience in Goa like Pacha, Playboy, Marbella, Nikki beach and others around the world.

All Sunburn White outlets will have fully curated F&b and music experience done by the best in the industry. Sunburn White will feature unique music events featuring the best global talent. Going forward, Sunburn will look at expanding to international destinations such as Sri Lanka, Thailand and other South Asian countries to launch Sunburn White.

Speaking on the occasion of the launch, Mr. Manuj Agarwal, CEO PERCEPT LIVE stated that “Need to add that over the past 12 years sunburn has got more than 6 Million+ fans across India. We have gathered insights through regular survey and interaction with our fans that they would like to consume Sunburn as a lifestyle brand on a more regular basis hence Sunburn White. Based on our fan base we will target cities for expansion.

He further added “The location of Sunburn White in Goa is very close to our hearts as this property is on the same land where Sunburn first started in 2007. Sunburn festival was hosted for 6 years on the very same land until we had to move to a different location at Vagator. A 3-4 day annual festival was pushed out but now Sunburn returns to the same land to provide a year-long Sunburn experience”.

Mr. Rajdip Gupta, Founder Toy Beach Club commented

Sunburn White aims at truly redefining the luxury hospitality experience in India with Goa being the first city in India given the history between the Brand and the city.

About Sunburn

Sunburn is amongst the world’s biggest music festivals. Sunburn Goa is ranked as big as Tomorrowland and Ultra Miami festival as per IMS APAC Business Report 2014. Started in 2007 as 3-day music festival, Sunburn is an eclectic mix of music, entertainment, experiences, celebration and lifestyle that has seeded music tourism in India starting with Goa. In the past eleven years of its existence, Sunburn has brought together renowned Indian and international artists to entertain hundreds of thousands of dance music lovers through its various formats that reach out to fans across India & Asia. Sunburn caters to a wide Indian and International audience and has positioned India as a prime dance festival destination to the world. Sunburn Campus, Sunburn Reload, Sunburn Arena, and Sunburn Goa, Sunburn Mumbai, and Sunburn Delhi, are some of the live event formats. Sunburn also launched ‘Sunburn on Air’; weekly podcast with special EDM sets created by the world’s top EDM artists.

Sunburn has extended and diversified beyond the festival in Goa into cities like Mumbai, Delhi, Bengaluru and Chennai. Other formats under the Sunburn umbrella include Sunburn Arena, Sunburn Club Nights, Sunburn Campus and Sunburn Reload, which are specially designed and customized to cater to as many dance music fans, giving them a piece of Sunburn in their very own town. Sunburn has brought down no less than 9 of the world’s top 10 DJs over the past couple of years to India, including the likes of Swedish House Mafia, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero. Reaching out to all the yearning fans across the nation, Sunburn is all set to give its fans the best experience of their lifetime over and again.