Spotlight on Learning from Failure: Corporate Disinformation and the Changing Face of Attacks with Renee DiResta and Robert Matney
How to prevent attacks on your brand
We're all aware that disinformation campaigns have targeted political and social movements around the world. The crosshairs of influence operations have expanded to include high-visibility brands and large enterprises. Responsible corporate leaders must be prepared to defend hard-won brand reputation and equity.
Join us for this edition of Spotlight on Learning from Failure to learn how influence operations are manifesting in 2019 as they've moved beyond politics. Renee DiResta and Robert Matney, coauthors of the US Senate report about Russian disinformation operations, will take you through specific examples of disinformation campaigns affecting brands and discuss the high-level social and corporate implications of the erosion of public trust and public discourse in our information ecosystem.
O’Reilly Spotlight explores emerging business and technology topics and ideas through a series of one-hour interactive events. You’ll engage in a live conversation with experts, sharing your questions and ideas while hearing their unique perspectives, insights, fears, and predictions for the future.
In every edition of Spotlight on Learning from Failure, you’ll learn about, discuss, and debate the lessons learned from failures both large and small. Best of all, you’ll discover how successful companies have addressed setbacks, missteps, and challenges and how you can grow from their examples.
What you'll learn-and how you can apply it
By the end of this live show, you’ll better understand:
- The concepts of disinformation and brand manipulation
- How our information ecosystem enables the spread of precisely targeted propaganda at scale
- How the common conception of the internet is broken
- Disinformation solutions that can help defend against these types of digital threats
- Why disinformation is both a cybersecurity and brand problem
This training course is for you because...
- You're a branding, marketing, or public relations leader within your company and need to know how to prepare for an attack on your brand.
- You're in development, engineering, or another technical role and need to know how to build and adapt IT systems to help counter disinformation attacks.
- Come with your questions for Renee DiResta and Robert Matney
- Have a pen and paper handy to capture notes, insights, and inspiration
- Read The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, especially chapter 9: “Privacy, Propaganda, and Politics” (book)
- Read The Tactics & Tropes of the Internet Research Agency (whitepaper)
About your instructor
Renee DiResta is a Mozilla fellow in media, misinformation, and trust. She investigates the spread of disinformation and malign narratives across social networks and has advised Congress, the State Department, and senior executives on how to understand and respond to influence operations.
Robert Matney is a managing director for New Knowledge. He has defined, developed, and supported emerging technologies since 2000. Robert is a coauthor of the authoritative report on Russian disinformation tactics to the US Senate Select Committee on Intelligence.
The timeframes are only estimates and may vary according to how the class is progressing
Tuesday, July 23 at 9:00am PT / 12:00pm ET
- Introduction and presentation (15 minutes)
- Interactive discussion and Q&A (45 minutes)