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Artificial intelligence: AI for business

Alex Castrounis

Advanced analytics such as artificial intelligence and machine learning are becoming increasingly critical to developing innovative, differentiated, competitive, and successful businesses and products. AI in particular has the potential to unlock the value of data, and ultimately transform businesses, industries, and human experiences.

Join expert Alex Castrounis for a high-level overview of artificial intelligence (AI) as applied to business. You'll learn, why to pursue AI projects, and how to prepare for them, how AI can be used to achieve goals, and how to help ensure AI project success.

What you'll learn-and how you can apply it

By the end of this live online course, you’ll understand:

  • What artificial intelligence is and isn't
  • Why and how AI can be used to achieve business goals
  • How to prepare for AI projects, including organizationally
  • Typical costs, assumptions, risks, and considerations
  • The current state of AI and the hype surrounding it
  • The potential future of AI
  • How to use concepts learned to help guide preparation and decisions for successful pursuit of AI projects
  • The difference between AI hype and reality

This training course is for you because...

You're a business executive or technical practitioner interested in learning more about artificial intelligence.

About your instructor

  • Alex Castrounis founded InnoArchiTech, a company that helps businesses and people transform data into value by leveraging data science and advanced analytics techniques such as AI and machine learning. InnoArchiTech provides education, training, writing, and speaking services.

    Alex is also a book author, podcast creator and host, online course creator and instructor, writer for industry-leading publications, and public speaker.

    Before working in tech, Alex spent ten years as a race strategist, data scientist, and vehicle dynamicist for IndyCar racing teams. During his racing career, Alex competed in over 100 races worldwide, including the Indianapolis 500.


The timeframes are only estimates and may vary according to how the class is progressing

This course is taught continuously for an hour and will consist of the topics listed below. Questions will be answered throughout the course, where possible, and time frame will be allotted at the end for Q&A.


  • What is AI?
  • Why AI for business?
  • How is AI used?
  • Organizational readiness for AI
  • The data powering AI
  • The costs of AI
  • Assumptions and risks
  • Considerations
  • AI: Hype or reality?
  • The future of AI