Looking Inside for Strengths and Weaknesses
Key Topics Covered in This Chapter
HAVING TESTED THE outer world for threats and opportunities, strategists must look inward and evaluate their strengths and weaknesses as an enterprise. As with the outer world, knowledge of the inner world imparts a practical sense about what company goals and strategies are most feasible and promising.
What are a company or unit’s strengths and weaknesses? The cost structure of its operations is one ...