Communicating effectively gives you a thrilling feeling, but to achieve this state of considerable bliss needs hard work and practice. It’s an essential business skill but hopefully you haven’t learned any bad habits yet.
My aim here is to teach you some good ones.
Communicating well seems a little like walking well or being a kind person, something intrinsic to our nature as a human being and something we don’t need to be taught. But, in fact, good communication is increasingly uncommon.
We communicate more of course, by text, by social media and by email but those elements of eloquence which enable us to sell ...